Moutai Prince Ferpakking foar drankflesse troch Chengdu Wanjiazu Technology Co., Ltd

Moutai Prince Ferpakking foar drankflesse troch Chengdu Wanjiazu Technology Co., Ltd is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2025

Moutai Prince Ferpakking foar drankflesse

troch Chengdu Wanjiazu Technology Co., Ltd

Klant: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

A' Design Award yn Goud Winner yn de kategory Ferpakking

192,019

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #169050

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Moutai Prince Ferpakking foar drankflesse

Moutai Prince is in ferpakkingsûntwerp foar in flesse fan 500 ml mei Sineeske sterke drank. De basis fan de flesse ûntlient syn bûgde foarm oan in sesampûl, en de boppekant hat de foarm fan in bloeiende sesamblom. De T-foarmige dop kombinearret motiven fan sesamblomblêden mei in yllustraasje fan fiif kraanfûgels. De dop is makke mei metaalreliëf, dat in detaillearre trijediminsjonale tekstuer opsmyt. De basis is ôfwurke mei in fluwielen tekstuer dy't noflik yn de hân leit. It kleureskema brûkt in elegante saustint mei brûnzen en fergulde goudtinten. In diagonaal etiket op in blauwereinpearse eftergrûn wurdt omframme troch gouden patroanen fan nôtieren.

De Erkenning

Oer de A' Design Award yn Goud

Moutai Prince Ferpakking foar drankflesse is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Moutai Prince Ferpakking foar drankflesse wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Moutai Prince Ferpakking foar drankflesse makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Ofmjittingen & Ferpakking: A bottle contains 500ml
Labels: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Produksjetechnology: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Untwerpútdaging: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Undersyk: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Ynspiraasje: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Projektdoer: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Operaasjestreamferrin: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Teamleden: General Manager and Design Director: Jingan Jia