Restbase Logo- en Bedriuwsidentiteitsûntwerp troch Sxdesign is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2025

Restbase Logo- en Bedriuwsidentiteitsûntwerp

troch Sxdesign

Klant: RestBase

A' Design Award yn Brûns Winner yn de kategory Grafysk

14,387

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #169962

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Restbase Logo- en Bedriuwsidentiteitsûntwerp

Restbase is in logo- en bedriuwsidentiteitsûntwerp dat makke is foar in merk dy't him rjochtet op rêst en herstel. It wurdmerk kombineart serif- en sans serif-letterfoarmen mei in bewuste tuskenromte, wêrby't stabiliteit en floeiendens balansearre wurde. It RB-monogram, ôflaat fan it wurdmerk, wreidet him út yn hoekige kaderpatroanen. Waarme oranje tinten wurde kombineare mei monochrome fotografy om sawol enerzjy as rêst út te drukken. It drukken wurdt útfierd mei heechweardige metoaden op weromwinbere materialen. De identiteit presintearret rêst as in aktive en dissiplinearre praktyk ynstee fan passive delsit.

De Erkenning

Oer de A' Design Award yn Brûns

Restbase Logo- en Bedriuwsidentiteitsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Restbase Logo- en Bedriuwsidentiteitsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Restbase Logo- en Bedriuwsidentiteitsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Ofmjittingen & Ferpakking: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Labels: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Produksjetechnology: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Untwerpútdaging: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Undersyk: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Ynspiraasje: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Projektdoer: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Operaasjestreamferrin: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Patinten: sxdesign
Teamleden: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Ofbyldingskrediten: sxdesign