Parsirang Eiprodusint troch Mohsen Koofiani

Parsirang Eiprodusint troch Mohsen Koofiani is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2025

Parsirang Eiprodusint

troch Mohsen Koofiani

Klant: Parsirang Eggs

A' Design Award yn Brûns Winner yn de kategory Ferpakking

13,938

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #171319

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Parsirang Eiprodusint

Yn de ûntwerpstudio hie de ûntwerper it doel om ferpakking mei in sterke identiteit te meitsjen. Se skitsten in hin mei in sjaak om in plattelâns, farske gefoel op te roppen. Giel symbolisearre eigenguollen en moarnswaarmte, wylst read enerzjy en autentisiteit tafoegde. De typografy wie fet en dúdlik, en soarge foar rappe boadskiplevering. Nei oeren fan ferfining wie it definitive ûntwerp net allinnich ferpakking; it fertelde in ferhaal fan in plattelânspleats en farske aaien, en droech fertrouwen en kwaliteit oer oan klanten.

De Erkenning

Oer de A' Design Award yn Brûns

Parsirang Eiprodusint is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Parsirang Eiprodusint wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Parsirang Eiprodusint foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Ofmjittingen & Ferpakking: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Labels: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Produksjetechnology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Untwerpútdaging: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Undersyk: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Ynspiraasje: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Projektdoer: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operaasjestreamferrin: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Ofbyldingskrediten: Creator, Illustration and Design: Mohsen Koofiani