Seaside Home For Music Fans Erfaringsbasearre Marketingkampanje troch Taobao Design

Seaside Home For Music Fans Erfaringsbasearre Marketingkampanje troch Taobao Design is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Goud yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

GoudReklame· 2025

Seaside Home For Music Fans Erfaringsbasearre Marketingkampanje

troch Taobao Design

Klant: Taobao Design

A' Design Award yn Goud Winner yn de kategory Reklame

159,291

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #171886

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Seaside Home For Music Fans Erfaringsbasearre Marketingkampanje

Seaside Home For Music Fans is in senariobasearre marketingprojekt dat makke waard foar in muzyk- en keunstfestival yn Aranya. De ikoanyske kubus fan it merk waard omfoarme ta in sykljocht, oanfolle mei ferrinnende kustlinekleuren en foarmen fan audiogolven. Offline útstallingsromten bearen multysensoaryske presintaasjes en muzykrelatearre spultsjes fia ynteraktive ynstallaasjes. In ynteraktive livestream makke it foar publyk op ôfstân mooglik om troch de romten te toerjen en optredens te besjen. It terrein waard boud mei in lichtgewicht stielframe, duorsume materialen en ferve en stoffen mei lege útstjit. Mear as 70.000 fans wiene oanwêzich.

De Erkenning

Oer de A' Design Award yn Goud

Seaside Home For Music Fans Erfaringsbasearre Marketingkampanje is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Seaside Home For Music Fans Erfaringsbasearre Marketingkampanje wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Seaside Home For Music Fans Erfaringsbasearre Marketingkampanje makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Ofmjittingen & Ferpakking: This project attracted more than 70,000 fans.
Labels: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Produksjetechnology: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Untwerpútdaging: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Undersyk: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Ynspiraasje: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Projektdoer: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Operaasjestreamferrin: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Teamleden: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin