Zhang Gong Lao Jiu Drankferpakking troch Wen Liu

Zhang Gong Lao Jiu Drankferpakking troch Wen Liu is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2026

Zhang Gong Lao Jiu Drankferpakking

troch Wen Liu

Klant: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

23,866

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #173416

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Zhang Gong Lao Jiu Drankferpakking

Zhang Gong Lao Jiu is in ferpakkingsûntwerp foar in âlde Sineeske baijiu. De flesse is makke fan grouwe terrakotta mei reliëfdetails, en de foarm docht tinken oan de tafallige ferfoarmingen fan ierdewurk dat op in draaiskiif foarme is. It rûge oerflak jout de flesse in sterke taktile kwaliteit. De dop is makke fan plestik mei in neimakke houtnerf-ôfwurking en foldocht oan strange ôfslutnoarmen. De bûtendoaze kombinearret natuerlike koark-iken mei metaal, wat waarmte-isolaasje en skokdemping tafoeget foar feilich ferfier. It ûntwerp is rjochte op it taastgefoel.

De Erkenning

Oer de A' Design Award yn Sulver

Zhang Gong Lao Jiu Drankferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Zhang Gong Lao Jiu Drankferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Zhang Gong Lao Jiu Drankferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Ofmjittingen & Ferpakking: 120mm*120mm*280mm
Labels: Natural, Rustic, Time-Tempered, Eco-Conscious
Produksjetechnology: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Untwerpútdaging: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Undersyk: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Ynspiraasje: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Projektdoer: November 2024, Shenzhen, China
Operaasjestreamferrin: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Teamleden: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li