The Netherlands Pavilion Eksposysjepaviljoen troch Tellart and RAU Architects

The Netherlands Pavilion Eksposysjepaviljoen troch Tellart and RAU Architects is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Platina yn de kompetysje-kategory Evenemint en Barren Ûntwerp.

PlatinaEvenemint· 2026

The Netherlands Pavilion Eksposysjepaviljoen

troch Tellart and RAU Architects

Klant: Netherlands Enterprise Agency and AND B.V.

A' Design Award yn Platina Winner yn de kategory Evenemint

1,012,990

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #174120

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer The Netherlands Pavilion Eksposysjepaviljoen

It Nederlânsk Paviljoen is in eksposysjepaviljoen boud foar de Wrâldekspo 2025 yn Osaka. It paviljoen toant de histoaryske feroaring fan Nederlân fan it fjochtsjen tsjin wetter nei it brûken fan wetter as bûnsgenoat by skjinne enerzjy, klimaatadaptaasje en duorsum libjen. Elke besiker krijt in Orb, in bol foar yn 'e hân dy't de rûte oanjout en ynteraktive ynstallaasjes aktivearret, wêrûnder in 360-graden koepelfilm makke mei generative keunstmjittige yntelliginsje. De konstruksje is ûntwurpen om útinoar te heljen, sadat alle ûnderdielen nei de eksposysje opnij brûkt wurde kinne.

De Erkenning

Oer de A' Design Award yn Platina

The Netherlands Pavilion Eksposysjepaviljoen is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. The Netherlands Pavilion Eksposysjepaviljoen lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. The Netherlands Pavilion Eksposysjepaviljoen is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Ofmjittingen & Ferpakking: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Labels: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Produksjetechnology: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Untwerpútdaging: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Undersyk: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Ynspiraasje: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Projektdoer: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Operaasjestreamferrin: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patinten: Copyrights and IP of the Building belong to RAU Architects (2025).
Teamleden: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Ofbyldingskrediten: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart