Si Shengsheng Magneet-kadoset troch Peng Gao, Mian Wu and Yixuan Wu

Si Shengsheng Magneet-kadoset troch Peng Gao, Mian Wu and Yixuan Wu is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Izer yn de kompetysje-kategory Kado-artikelen Ûntwerp.

IzerKado-artikelen· 2026

Si Shengsheng Magneet-kadoset

troch Peng Gao, Mian Wu and Yixuan Wu

Klant: The China Media Group Spring Festival Gala

A' Design Award yn Izer Winner yn de kategory Kado-artikelen

4,693

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #174634

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Si Shengsheng Magneet-kadoset

Si Shengsheng is in magneet-kadoset makke foar it Sineeske Maitiidsfeest en it Jier fan de Slange. De set befettet fjouwer kuolkaststickers, en elke sticker draacht in eigen segenwinsk, lykas lok, rykdom en it wille fan lekker iten. Yn de Sineeske kultuer stiet de slange foar fernijing en trochgeande kontinuïteit troch syn natuerlike syklusen fan wintersliep en it ferfellen. It ûntwerp kombinearret de slange mei de ruyi, in tradisjoneel symboal fan gelok, wêrtroch in freze bist feroaret yn in freonlike maskotte. De stickers kinne op elk magnetysk oerflak oanbrocht wurde en frij oardere wurde.

De Erkenning

Oer de A' Design Award yn Izer

Si Shengsheng Magneet-kadoset is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Si Shengsheng Magneet-kadoset wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Si Shengsheng Magneet-kadoset wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Ofmjittingen & Ferpakking: 250*250*30
Labels: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Produksjetechnology: CNC,Stamping manufacturing, Epoxy resin coating
Untwerpútdaging: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Undersyk: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Ynspiraasje: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Projektdoer: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Operaasjestreamferrin: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Teamleden: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Ofbyldingskrediten: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025