Shangze Fruit Music Farm Kadodoaze troch Enfonad

Shangze Fruit Music Farm Kadodoaze troch Enfonad is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2026

Shangze Fruit Music Farm Kadodoaze

troch Enfonad

Klant: Datong City Dongtian Mining Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

7,761

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #175429

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Shangze Fruit Music Farm Kadodoaze

Shangze Fruit Music Farm is in kadodoaze foar tomaten, foarmjûn as in retro kassettespiler. De grafiken, kleuren en struktuer roppe de fisuele styl fan de jierren sechtich oant tachtich op. In muzykmodule wurdt aktivearre as de doaze iepene wurdt, dy't it merkeliet spilet, bewurke nei in klassyk ferske. Flakke yllustraasjes fan radio's, naaimasines, filmspoelen en palmblêdwaaiers wurde brûkt, tegearre mei it merkkarakter Fanxi. Tomaatfoarmige holten binnenyn hâlde it fruit fêst en beskermje it by it ferfier. Oranje wurdt as haadkleur brûkt om jongere keapers oan te sprekken.

De Erkenning

Oer de A' Design Award yn Brûns

Shangze Fruit Music Farm Kadodoaze is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Shangze Fruit Music Farm Kadodoaze wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Shangze Fruit Music Farm Kadodoaze foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Ofmjittingen & Ferpakking: 4000*3000px
Labels: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Produksjetechnology: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Untwerpútdaging: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Undersyk: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Ynspiraasje: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Projektdoer: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Operaasjestreamferrin: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Teamleden: Yifeng Qu,
Hanxiao Wang