The Fulcrum Korporatyf Fisueel Identiteitssysteem troch Shenzhen Lightcone Design Co., Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.
IzerGrafysk· 2026
The Fulcrum Korporatyf Fisueel Identiteitssysteem
troch Shenzhen Lightcone Design Co., Ltd.
Klant: Shenzhen lightcone design Co., Ltd
A' Design Award yn Izer Winner yn de kategory Grafysk
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #176921It Untwerp
Oer The Fulcrum Korporatyf Fisueel Identiteitssysteem
De Fulcrum is in fisueel identiteitssysteem dat makke is foar in ûntwerpbedriuw. It systeem is ynspirearre troch de ljochtkegel, in romtetiidmodel út de natuerkunde, en troch de gyroskoop. De gyroskoop symbolisearret ynderlike stabiliteit, wylst de ljochtkegel brede kreative mooglikheden suggerearret. Der wurdt in kleureskema fan swart, wyt en read brûkt, wêrby't swart stiet foar logysk tinken, wyt foar suver ûntwerp en read foar passy. In byhearrende postersearje is produsearre mei in trijediminsjonaal spuitferveproses om gelaachde grafiken te meitsjen. Elke poster mjit 1000 mm yn breedte en 1800 mm yn hichte.
De Erkenning
Oer de A' Design Award yn Izer
The Fulcrum Korporatyf Fisueel Identiteitssysteem is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan The Fulcrum Korporatyf Fisueel Identiteitssysteem wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. The Fulcrum Korporatyf Fisueel Identiteitssysteem wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
- Ofmjittingen & Ferpakking
- Poster size: 1000mm W × 1800mm H
- Labels
- Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
- Produksjetechnology
- The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
- Untwerpútdaging
- The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
- Undersyk
- This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
- Ynspiraasje
- The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
- Projektdoer
- The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
- Operaasjestreamferrin
- The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined. - Teamleden
- Haoyu Yang
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