Heritage Wrap Beverage Packaging Primary Function: Drankferpakking troch Kazuo Fukushima and Aya Tanaka

Heritage Wrap Beverage Packaging Primary Function: Drankferpakking troch Kazuo Fukushima and Aya Tanaka is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2026

Heritage Wrap Beverage Packaging Primary Function: Drankferpakking

troch Kazuo Fukushima and Aya Tanaka

Klant: Meiji China Investment Co.,Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

19,731

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #179695

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Heritage Wrap Beverage Packaging Primary Function: Drankferpakking

Book Text: Dit drankferpakkingsûntwerp jout in klassike swarte tee latte op 'e nij stal troch in hjoeddeiske grafyske útdrukking. Tradisjonele sierlike motiven wurde abstrahearre ta in trochrinnend wikkelpatroan dat de sichtberens fan alle hoeken ferbettert wylst it in ritmyske fisuele stream skept. In strukturearre sintraal etiket soarget foar dúdlikheid en hiërargy, en balansearret dekorative rykdom mei lêsberens. It ûntwerp leveret in ferfine mar tagonklike oanwêzigens, wat in sterke skaprappekenning en fisuele konsistinsje yn ferskate ferkeapomjouwingen garandearret.

De Erkenning

Oer de A' Design Award yn Sulver

Heritage Wrap Beverage Packaging Primary Function: Drankferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Heritage Wrap Beverage Packaging Primary Function: Drankferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Heritage Wrap Beverage Packaging Primary Function: Drankferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Ofmjittingen & Ferpakking: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Labels: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Produksjetechnology: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Untwerpútdaging: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Undersyk: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Ynspiraasje: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Projektdoer: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Operaasjestreamferrin: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Teamleden: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Ofbyldingskrediten: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD