ABA Typographic Posters Advertinsjekampanje troch Paul Robb

ABA Typographic Posters Advertinsjekampanje troch Paul Robb is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2026

ABA Typographic Posters Advertinsjekampanje

troch Paul Robb

Klant: S6 Foundry

A' Design Award yn Sulver Winner yn de kategory Grafysk

51,317

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #179734

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer ABA Typographic Posters Advertinsjekampanje

ABA Typographic Posters is in advertinsjekampanje makke foar in keunstuniversiteit. Typografyske posters yn grut formaat wurde printe en ynstallearre op iepenbiere stedske lokaasjes, dêr't opfallende lay-outs en kleursystemen de oandacht lûke. Elke poster wurket as in marker foar augmented reality-ynhâld, dy't besjoggers berikke troch de printe ôfbylding te scannen mei in smartphone. De augmented reality-laach foeget animearre en ynteraktyf materiaal ta dat it printe boadskip útwreidet. De kampanje presintearret keunstûnderwiis oan takomstige studinten op in direkte en partisipative wize.

De Erkenning

Oer de A' Design Award yn Sulver

ABA Typographic Posters Advertinsjekampanje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan ABA Typographic Posters Advertinsjekampanje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. ABA Typographic Posters Advertinsjekampanje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Ofmjittingen & Ferpakking: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Labels: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Produksjetechnology: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Untwerpútdaging: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Undersyk: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Ynspiraasje: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Projektdoer: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Operaasjestreamferrin: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Teamleden: Paul Robb, Moria Bartoloni, Tommaso Paganini
Ofbyldingskrediten: Paul Henry Robb