Cafe Guardiao Kofjeferpakking troch Tipz

Cafe Guardiao Kofjeferpakking troch Tipz is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2026

Cafe Guardiao Kofjeferpakking

troch Tipz

Klant: Cooabriel

A' Design Award yn Brûns Winner yn de kategory Ferpakking

7,110

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #181277

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Cafe Guardiao Kofjeferpakking

Cafe Guardiao is in ferpakkingsûntwerp foar in premium brânde en mealde kofje, produsearre troch in Braziliaanske koöperaasje. De fisuele identiteit is ferankere yn in yllustraasje fan in aartsingel, tekene yn in gravuerstyl, mei beskermjende wjukken as it dominante grafyske elemint. Fette typografy soarget foar in dúdlike fisuele hiërargy op it ferkeappunt. In labelbân jout it brânnivo, de koöperative komôf en it 100 persint suvere conilon-gehalte oan. Fleksografyske druk op kraft- en mat laminearre substraten jout de ferpakking in matte finish en in taktyl oerflak.

De Erkenning

Oer de A' Design Award yn Brûns

Cafe Guardiao Kofjeferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Cafe Guardiao Kofjeferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Cafe Guardiao Kofjeferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Ofmjittingen & Ferpakking: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Labels: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Produksjetechnology: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Untwerpútdaging: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Undersyk: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Ynspiraasje: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Projektdoer: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Operaasjestreamferrin: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Teamleden: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro