Craftoria Primaire Funksje: Merkidentiteit troch Cansu Dagbagli Ferreira

Craftoria Primaire Funksje: Merkidentiteit troch Cansu Dagbagli Ferreira is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2026

Craftoria Primaire Funksje: Merkidentiteit

troch Cansu Dagbagli Ferreira

Klant: Cansu Ferreira

A' Design Award yn Brûns Winner yn de kategory Grafysk

7,283

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #181322

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Craftoria Primaire Funksje: Merkidentiteit

Boektekst: De rebranding fan Craftoria ferkennet it snijpunt fan histoaryske keunststreamingen en moderne wolwêzensritualen. Ynspirearre troch de keunstsêne fan de jierren tweintich brûkt de identiteit in ferfine serif-wurdmerk en yllustraasje út it Victoriaanske tiidrek om ferve-op-nûmer-sets te posisjonearjen as in ferfine, meditative aktiviteit. It strukturele ûntwerp fan de ferstjoeringsferpakking fasilitearret de oergong fan eksterieur minimalisme nei in ynterieur mei heech kontrast en rike kleuren, wat it útpakken formalisearret as in poarte nei kreative fokus. Dit gearhingjende systeem ferbynt nostalgysk faklju mei modern libbensstylûntwerp om de hobbyistûnderfining te ferheegjen.

De Erkenning

Oer de A' Design Award yn Brûns

Craftoria Primaire Funksje: Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Craftoria Primaire Funksje: Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Craftoria Primaire Funksje: Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Ofmjittingen & Ferpakking: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Labels: art, painting, hobby, vintage, illustration
Produksjetechnology: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Untwerpútdaging: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Undersyk: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Ynspiraasje: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Projektdoer: 6 months, France and USA
Operaasjestreamferrin: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.