Fortune Express Baijiu-ferpakking troch Yao Wu

Fortune Express Baijiu-ferpakking troch Yao Wu is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2026

Fortune Express Baijiu-ferpakking

troch Yao Wu

Klant: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

7,184

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #182337

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Fortune Express Baijiu-ferpakking

Fortune Express is in ferpakkingsûntwerp foar baijiu. De doaze mei sealdak mjit 280 by 150 by 230 milimeter en wurdt fan ûnderen iepene. As elke binnenflap oplift wurdt, komme fiif flessen te foarskyn, en elke flesse toant in oare God fan de Rykdom yn in kleur fan de Fiif Eleminten. Under de flessen sitte fiif plusjen blind boxes dy't iepenskuord wurde om lytse stilearre figuerkes sjen te litten. De bûtenste doaze is ôfwurke mei foaljedruk, en de etiketten binne digitaal printe. De plusjen poppen binne makke fan sêfte polyesterfezel mei borduerde details.

De Erkenning

Oer de A' Design Award yn Brûns

Fortune Express Baijiu-ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Fortune Express Baijiu-ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Fortune Express Baijiu-ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Ofmjittingen & Ferpakking: Length 280mm x Width 150mm x Height 230mm
Labels: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Produksjetechnology: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Untwerpútdaging: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Undersyk: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Ynspiraasje: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Projektdoer: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Operaasjestreamferrin: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patinten: /
Teamleden: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Ofbyldingskrediten: /