Taoxichuan Rôle-yllustraasje troch Yao Wu

Taoxichuan Rôle-yllustraasje troch Yao Wu is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2026

Taoxichuan Rôle-yllustraasje

troch Yao Wu

Klant: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Grafysk

9,025

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #182359

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Taoxichuan Rôle-yllustraasje

Taoxichuan is in rôle-yllustraasje makke foar in keramysk kultuerdistrikt yn Jingdezhen. De yllustraasje presintearret 600 jier porsleinskiednis en de ûntwikkeling fan it distrikt yn ien trochrinnende komposysje. In flakke skilderstyl en heldere kleuren bouwe in fantasy-porsleinbosk wêryn planten, porslein en figueren mei-inoar ferweve binne. Trije oarspronklike personaazjes, de Ovengod, de Wyngod en de Seegod, ferskine lâns de rûte. It fektorkeunstwurk is yn lagen opboud foar fleksibel bysnijen en taret yn sawol CMYK as RGB. De rôle wurket ek as in fertellende kaart dy't besikers begeliedt.

De Erkenning

Oer de A' Design Award yn Brûns

Taoxichuan Rôle-yllustraasje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Taoxichuan Rôle-yllustraasje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Taoxichuan Rôle-yllustraasje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
Ofmjittingen & Ferpakking: Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
Labels: Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
Produksjetechnology: The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
Untwerpútdaging: It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
Undersyk: Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
Ynspiraasje: This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
Projektdoer: The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
Operaasjestreamferrin: The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
Patinten: /
Teamleden: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Ofbyldingskrediten: /