Cervinago Rosso Ferpakkingsûntwerp troch Luigi Mazzei

Cervinago Rosso Ferpakkingsûntwerp troch Luigi Mazzei is in heech wurdearre winner fan de tige prestizjeuze 2019 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2019

Cervinago Rosso Ferpakkingsûntwerp

troch Luigi Mazzei

Klant: Azienda Agricola Cerchiara

A' Design Award yn Brûns Winner yn de kategory Ferpakking

14,003

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #81713

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Cervinago Rosso Ferpakkingsûntwerp

Yn 'e iere 1940's naam in filmstreaming mei de namme "noir" fêst. De haadpersoan die bliken in donkere dame te wêzen, ferliedlik en elegant, mei donkere klean. De identiteit fertsjintwurdige mei it labelûntwerp is ynspirearre troch Billy Wilder's film "Double Indemnity". Label's eftergrûn en lettertypen fan Cervinago herinnert oan 'e ferburgen ynhâld fan' e flesse en de lippenstift fan 'e donkere dame. Geografysk produksjegebiet hearsket yn 'e oare lettertypen. Infografiken op it efterlabel markearje de wichtichste skaaimerken fan 'e flesse.

De Erkenning

Oer de A' Design Award yn Brûns

Cervinago Rosso Ferpakkingsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Cervinago Rosso Ferpakkingsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Cervinago Rosso Ferpakkingsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Ofmjittingen & Ferpakking: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Labels: wine, label, packaging, Packaging design, brand identity, Cervinago
Produksjetechnology: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Untwerpútdaging: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Undersyk: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Ynspiraasje: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Projektdoer: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Operaasjestreamferrin: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Teamleden: Designer: Luigi Mazzei
Ofbyldingskrediten: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019