Logotype SETMA Logotype troch Mateus Matos Montenegro

Logotype SETMA Logotype troch Mateus Matos Montenegro is in heech wurdearre winner fan de tige prestizjeuze 2019 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2019

Logotype SETMA Logotype

troch Mateus Matos Montenegro

Klant: Mateus Matos Montenegro

A' Design Award yn Brûns Winner yn de kategory Grafysk

15,733

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #85377

Tsjinsten ferkenne Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Logotype SETMA Logotype

It SETMA, Gemeentes Sekretariaat foar Toerisme en Miljeu fan Jijoca de Jericoacoara, merk fertsjintwurdiget it harmonieuze lânskip en natuerlike wûnders fan 'e stêd, fan' e Blauwe Lagune, de Serrote, de Pierced Stone, de See en de byldbepalende Sunset op 'e Dunes. De ûntwerper ferienige al dizze eleminten yn in harmonieuze foarm mei it gebrûk fan sinuswellen kromme eleminten, dy't de frekwinsje, lykwicht en lykwicht fertsjinwurdigje tusken alle natuerlike skientme en ûnderfining dy't de stêd biedt, prachtich beskôge troch har ynwenners en in protte besikers oer de heule wrâld.

De Erkenning

Oer de A' Design Award yn Brûns

Logotype SETMA Logotype is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Logotype SETMA Logotype wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Logotype SETMA Logotype foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Ofmjittingen & Ferpakking: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Labels: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Produksjetechnology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Untwerpútdaging: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Undersyk: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Ynspiraasje: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Projektdoer: The project started by the end of January 2018 and ended in the middle of March 2018.
Operaasjestreamferrin: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Teamleden: Mateus Matos Montenegro