Menogga Merkûntwerp troch 1983Asia is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2020

Menogga Merkûntwerp

troch 1983Asia

Klant: 1983Asia

A' Design Award yn Brûns Winner yn de kategory Grafysk

17,179

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #86957

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Menogga Merkûntwerp

Menogga is in merkûntwerp basearre op de kultuer fan de Zhuang-minderheid yn Sina. De Zhuang-tradysje kent in leginde dat minsken berne wurde út blommen, en de goadinne Menogga wurdt hjoed de dei noch altyd earre. De merkidentiteit brengt de froulike geast, freonlikheid en ferdraachsumens fan dizze leginde ta utering. Tradisjonele Zhuang-stofôfbyldings waarden scand en opnij tekene mei digitale ûntwerpsoftware om ta in modern fisueel systeem te kommen. De identiteit wurdt tapast op klean, ferpakking en paraplu's, mei gebrûk fan hjit stampearjen, boarduerwurk en flokjen. It doel is om de Guangxi-kultuer mei in breder publyk te dielen.

De Erkenning

Oer de A' Design Award yn Brûns

Menogga Merkûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Menogga Merkûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Menogga Merkûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Ofmjittingen & Ferpakking: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Labels: Package design, branding design, traditional culture, Asian design
Produksjetechnology: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Untwerpútdaging: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Undersyk: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Ynspiraasje: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Projektdoer: this project finished in March 2018 in Guangxi China
Operaasjestreamferrin: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patinten: 1983ASIA
Teamleden: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Ofbyldingskrediten: 1983ASIA