Peace and Presence Well-Being Branding troch Lisa Winstanley

Peace and Presence Well-Being Branding troch Lisa Winstanley is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2020

Peace and Presence Well-Being Branding

troch Lisa Winstanley

Klant: Peace & Presence Well-being UK

A' Design Award yn Sulver Winner yn de kategory Grafysk

55,938

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #87317

Mear ferkenne Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Peace and Presence Well-Being Branding

Peace and Presence Well-being Is in UK basearre, holistysk terapybedriuw dat tsjinsten leveret lykas refleksology, holistyske massaazje en reiki om it lichem, geast en geast te ferjongjen. De fisuele taal fan it merk P&PW is basearre op dizze winsk om in rêstige, kalmearjende en ûntspannen steat op te roppen, ynspirearre troch nostalgyske bernetiidske oantinkens oan 'e natuer, spesifyk tekening fan 'e floara en fauna fûn yn rivieroevers en bosklânskippen. It kleurenpalet nimt ynspiraasje fan Georgian Water-funksjes yn sawol har orizjinele as oksidearre steaten en benutte wer nostalgy fan ferlyn.

De Erkenning

Oer de A' Design Award yn Sulver

Peace and Presence Well-Being Branding is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Peace and Presence Well-Being Branding wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Peace and Presence Well-Being Branding is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Ofmjittingen & Ferpakking: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Labels: branding, visual identity, logo, stationery, packaging, merchandise
Produksjetechnology: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Untwerpútdaging: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Undersyk: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Ynspiraasje: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Projektdoer: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Operaasjestreamferrin: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.