Diaoyutai Primary Function: Ferpakkingsûntwerp foar Drank troch Jiabo Lu and Kun Luo

Diaoyutai Primary Function: Ferpakkingsûntwerp foar Drank troch Jiabo Lu and Kun Luo is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Diaoyutai Primary Function: Ferpakkingsûntwerp foar Drank

troch Jiabo Lu and Kun Luo

Klant: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,516

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #87662

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Diaoyutai Primary Function: Ferpakkingsûntwerp foar Drank

Diaoyutai is in ferpakkingsûntwerp makke foar in hege-kwaliteit Sineeske drank. It draakpatroan, dat yn it âlde Sina it heechste keizerlike byld fertsjintwurdige, wurdt brûkt as it wichtichste sierelemint. De flesdop is ryk oan detail, en syn fjouwerkante foarm docht tinken oan it jade-segel dat de keizerlike macht symbolisearre. De flesse sels bliuwt tige ienfâldich. It kontrast tusken rike fersiering en sljochte flakken skept in plechtich fisueel byld mei in dúdlik Sineesk karakter. De bûtenkant fan de doaze is makke fan werbrûkber papier, en de flesse is makke fan tradisjoneel Sineesk kearamyk.

De Erkenning

Oer de A' Design Award yn Sulver

Diaoyutai Primary Function: Ferpakkingsûntwerp foar Drank is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Diaoyutai Primary Function: Ferpakkingsûntwerp foar Drank wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Diaoyutai Primary Function: Ferpakkingsûntwerp foar Drank is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Ofmjittingen & Ferpakking: Width 145mm x Depth 115mm x Height 285mm
Labels: liquor, package, wine, Spirits, beverage, Graphics
Produksjetechnology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Untwerpútdaging: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Undersyk: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Ynspiraasje: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Projektdoer: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operaasjestreamferrin: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Teamleden: Designer：JIABO LU
Creative Director：KUN LUO
Ofbyldingskrediten: Designer Jiabo Lu,Diaoyutai,2017