Flower to Flora Primêre funksje: Teeferpakking troch Wen Liu and Fang Li

Flower to Flora Primêre funksje: Teeferpakking troch Wen Liu and Fang Li is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Flower to Flora Primêre funksje: Teeferpakking

troch Wen Liu and Fang Li

Klant: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

29,906

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #89703

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Flower to Flora Primêre funksje: Teeferpakking

Flower to Flora is in ferpakkingsûntwerp foar in blomtee út Xishuangbanna, provinsje Yunnan, Sina. De yllustraasje kombinearret in pau, in blêdrike teebeam, pleatslike blommen en in famke dat yn it reinwâld wennet. It taferiel lit in harmonieuze relaasje sjen tusken minsken en de natuer. De kleuren fan de yllustraasje binne ûntliend oan de etnyske klaaien fan Xishuangbanna. De bûtenkant is makke fan swart spesjaal papier mei in beamtekstuer en is ôfmakke mei printen en bronzjen. De doaze is 340 mm lang, 120 mm breed en 240 mm heech.

De Erkenning

Oer de A' Design Award yn Sulver

Flower to Flora Primêre funksje: Teeferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Flower to Flora Primêre funksje: Teeferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Flower to Flora Primêre funksje: Teeferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Ofmjittingen & Ferpakking: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Labels: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Produksjetechnology: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Untwerpútdaging: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Undersyk: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Ynspiraasje: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Projektdoer: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operaasjestreamferrin: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Teamleden: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Ofbyldingskrediten: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018