Yingjiagong Baijiu Primêre funksje: Ferpakking foar dranken troch Wen Liu and Xianwen Wu

Yingjiagong Baijiu Primêre funksje: Ferpakking foar dranken troch Wen Liu and Xianwen Wu is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Yingjiagong Baijiu Primêre funksje: Ferpakking foar dranken

troch Wen Liu and Xianwen Wu

Klant: Anhui Yingjiagong Jiu Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

32,677

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #89960

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Yingjiagong Baijiu Primêre funksje: Ferpakking foar dranken

Yingjiagong Baijiu is in ferpakkingsûntwerp foar in Sineeske distillearre drank. De foarm fan it Dabie-berchte wurdt brûkt as it wichtichste ûntwerpelemint. Tradisjonele Sineeske inkeskilderij en lyntekening wurde kombinearre om it bercht ôf te byldzjen. In grut oerflak wyt romte wurdt tapast, en grien is de haadkleur. De bûtenferpakking is makke fan plastic om kosten te ferminderjen en werbrûk mooglik te meitsjen. De flesse en de dop binne makke fan keramyk mei in sputte ôfwurking. De doaze is 136 mm lang, 116 mm breed en 290 mm heech. It ûntwerp presintearret de natuerlike fermintaasjeomjouwing fan de distillearderij.

De Erkenning

Oer de A' Design Award yn Sulver

Yingjiagong Baijiu Primêre funksje: Ferpakking foar dranken is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Yingjiagong Baijiu Primêre funksje: Ferpakking foar dranken wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Yingjiagong Baijiu Primêre funksje: Ferpakking foar dranken is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Ofmjittingen & Ferpakking: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Labels: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Produksjetechnology: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Untwerpútdaging: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Undersyk: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Ynspiraasje: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Projektdoer: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Operaasjestreamferrin: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Teamleden: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Ofbyldingskrediten: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019