The Passion of the Card Leadlight Series Sels Promoasje troch Rebecca Burt

The Passion of the Card Leadlight Series Sels Promoasje troch Rebecca Burt is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2020

The Passion of the Card Leadlight Series Sels Promoasje

troch Rebecca Burt

Klant: Flexicon

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,558

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #90602

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer The Passion of the Card Leadlight Series Sels Promoasje

Finsterde glêzen finsters binne prachtich as se ferljochte binne troch de sinne en ek in unike manier om dit ûntwerp- en drukproses sjen te litten. Dizze bedriuwskaarten binne suver mei de hân makke. Seide-skerm printe op in dúdlike plestik stock en dan droech ien kleur tagelyk. Dúdlike gebieten wurde behannele as in kleur dy't it folsleine ûntwerppotinsjeel fan 'e foarrie ûntskoartet. In pearlescent-segel en UV-overlossing foltôgje it proses en kreëarje sofistike effekten. It ûntwerp komt wirklik ta libben as de kaarten oant in finster holden wurde.

De Erkenning

Oer de A' Design Award yn Brûns

The Passion of the Card Leadlight Series Sels Promoasje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan The Passion of the Card Leadlight Series Sels Promoasje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. The Passion of the Card Leadlight Series Sels Promoasje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Ofmjittingen & Ferpakking: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Labels: Brand Identity, Business Card, Screenprinting, Graphic Design
Produksjetechnology: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Untwerpútdaging: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Undersyk: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Ynspiraasje: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Projektdoer: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Operaasjestreamferrin: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Teamleden: Evan Reiman.
Ofbyldingskrediten: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography