Seotun Saram Bedriuwsidentiteit troch Yangji Kim

Seotun Saram Bedriuwsidentiteit troch Yangji Kim is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2020

Seotun Saram Bedriuwsidentiteit

troch Yangji Kim

Klant: Seotun Saram

A' Design Award yn Brûns Winner yn de kategory Grafysk

13,560

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #91596

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Seotun Saram Bedriuwsidentiteit

Seotun Saram is in bedriuwsidentiteit foar in tsjinst dy't minsken dy't help sykje ferbynt mei profesjonele begelieders. De namme ferwiist nei immen dy't noch net betûft is, en de slogan seit dat elkenien ûnhandich begjint. In sprookje beskriuwt it begelieingsproses foar minsken dy't net fertroud binne mei begelieding. It ferhaal hat twa personaazjes: Seotun, in swalkjende begelide persoan, en Gobukki, in stadige mar betroubere begelieder. Waarme papieren tekstuer, in lyryske marineblau fan de nachthimel en mei de hân tekene ikoanen foarmje it fisuele systeem. It doel is om begelieding del te setten as freonlik, waarm en feilich.

De Erkenning

Oer de A' Design Award yn Brûns

Seotun Saram Bedriuwsidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Seotun Saram Bedriuwsidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Seotun Saram Bedriuwsidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Ofmjittingen & Ferpakking: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Labels: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Produksjetechnology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Untwerpútdaging: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Undersyk: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Ynspiraasje: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Projektdoer: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operaasjestreamferrin: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Teamleden: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim