Creative Trade Mark Hunichferpakking troch Zanas Karenauskas

Creative Trade Mark Hunichferpakking troch Zanas Karenauskas is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2020

Creative Trade Mark Hunichferpakking

troch Zanas Karenauskas

Klant: Lithuanian local bee farm Honey Moon

A' Design Award yn Goud Winner yn de kategory Ferpakking

35,191

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #91735

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Creative Trade Mark Hunichferpakking

De Botanic is in ferpakkingsûntwerp foar rauwe huning presintearre yn in glêzen pot fan 380 ml. It etiket is makke fan donkergrien net-coated papier en wurdt foarme troch debossing op meardere nivo's en in útstânse seishoeke, in foarm dy't oan de hunichrate tinken docht. Matte sydruk en trochsichtige glâns-foly-eleminten jouwe kontrast oan de donkere eftergrûn. In dûbelsidich fold hinglabel befettet de produktbeskriuwing. Elke pot wurdt sluten mei in houten deksel dat mei de hân makke is fan lindehout, de beam waans nektar troch de bijen sammele wurdt. It ûntwerp wjerspegelet de suverens fan de rauwe huning.

De Erkenning

Oer de A' Design Award yn Goud

Creative Trade Mark Hunichferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Creative Trade Mark Hunichferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Creative Trade Mark Hunichferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Ofmjittingen & Ferpakking: 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Labels: luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Produksjetechnology: The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Untwerpútdaging: Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Undersyk: By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Ynspiraasje: The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Projektdoer: Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Operaasjestreamferrin: The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Teamleden: Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Ofbyldingskrediten: Photo: Produck, MIndaugas Norkaitis