Winetime Seafood Ferpakking troch Olga Takhtarova

Winetime Seafood Ferpakking troch Olga Takhtarova is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Platina yn de kompetysje-kategory Ferpakkingsûntwerp.

PlatinaFerpakking· 2020

Winetime Seafood Ferpakking

troch Olga Takhtarova

Klant: Sot B&d

A' Design Award yn Platina Winner yn de kategory Ferpakking

988,506

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #92361

Mear ferkenne Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Winetime Seafood Ferpakking

It ferpakkingsûntwerp foar de Winetime Seafood-searje moat de frisse en betrouberens fan it produkt bewize, it moat geunstich ferskille fan konkurrinten, harmonieus en begryplik wêze. De brûkte kleuren (blau, wyt en oranje) meitsje in kontrast, beklamje wichtige eleminten en reflektearje merkposysje. It unike unike konsept ûntwikkele ûnderskiedt de searje fan oare fabrikanten. De strategy fan fisuele ynformaasje makke it mooglik om it produktferskil fan 'e searje te identifisearjen, en it gebrûk fan yllustraasjes ynstee fan foto's makke de ferpakking ynteressanter.

De Erkenning

Oer de A' Design Award yn Platina

Winetime Seafood Ferpakking is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Winetime Seafood Ferpakking lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Winetime Seafood Ferpakking is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Ofmjittingen & Ferpakking: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Labels: seafood, fish, frozen food, packaging, branding
Produksjetechnology: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Untwerpútdaging: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Undersyk: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Ynspiraasje: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Projektdoer: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Operaasjestreamferrin: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Ofbyldingskrediten: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com