Darin Ferpakking Foar Koreaansk Sûnens Iten troch Heesoo Son and Seoyeon Yoon

Darin Ferpakking Foar Koreaansk Sûnens Iten troch Heesoo Son and Seoyeon Yoon is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Darin Ferpakking Foar Koreaansk Sûnens Iten

troch Heesoo Son and Seoyeon Yoon

Klant: Darin

A' Design Award yn Sulver Winner yn de kategory Ferpakking

39,886

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #92688

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Darin Ferpakking Foar Koreaansk Sûnens Iten

De Darin is ûntworpen om moderne minsken frij te meitsjen fan ôfhâldigens tsjin tradisjonele Koreaanske sûnensfiedingsprodukten yn 'e wurgensmienskip, en hat ienfâldige, grafyske dúdlikens by it leverjen fan pakketten oan' e gefoelichheden fan 'e moderne minsken, yn tsjinstelling ta de net-ûntworpen ôfbyldings dy't binne brûkt troch tradisjonele Koreaanske winkels foar sûnenssoarch . Alle ûntwerpen binne makke fan motiven fan bloedsirkulaasje, visualisearjen fan it doel om vitaliteit en sûnens te leverjen oan 'e wurch 20's en 30s.

De Erkenning

Oer de A' Design Award yn Sulver

Darin Ferpakking Foar Koreaansk Sûnens Iten is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Darin Ferpakking Foar Koreaansk Sûnens Iten wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Darin Ferpakking Foar Koreaansk Sûnens Iten is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Ofmjittingen & Ferpakking: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Labels: package design, korea, graphic design, pattern, healthcare, branding
Produksjetechnology: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Untwerpútdaging: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Undersyk: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Ynspiraasje: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Projektdoer: The project started in September 2018 in Korea and finished in November 2018
Operaasjestreamferrin: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Teamleden: Heesoo Son
Seoyeon Yoon
Ofbyldingskrediten: Heesoo Son and Seoyeon Yoon