WiseTribe Education Fisuele Identiteit troch Somethink Brand is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2020

WiseTribe Education Fisuele Identiteit

troch Somethink Brand

Klant: WiseTribe education

A' Design Award yn Sulver Winner yn de kategory Grafysk

49,805

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #97579

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer WiseTribe Education Fisuele Identiteit

WiseTribe Education is in fisuele identiteit dy't makke is foar in ûnderwiisorganisaasje dy't bern fan de berte oant tolve jier tsjinnet. De Sineeske merknamme weisi klinkt as it Ingelske wurd wise, dat ek de betsjutting fan tinken draacht. De identiteit brûkt fette kleurkombinaasjes en helpgrafiken om frijheid en ferbylding út te drukken. Maskotpersonaazjes, ûnder oaren in ynheemske figuer, in dinosauriër, in wiisheidsbeam en in planeet, helpe bern har te ferbinen mei it merk. De identiteit wurdt tapast op posters, sosjale media-sjabloanen, fisitekaartsjes, slûfen en spjeldsjes.

De Erkenning

Oer de A' Design Award yn Sulver

WiseTribe Education Fisuele Identiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan WiseTribe Education Fisuele Identiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. WiseTribe Education Fisuele Identiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Ofmjittingen & Ferpakking: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Labels: Brand, logo, Visual Identity, Education, child
Produksjetechnology: Templates for posters and social media, business cards, envelopes, badges.
Untwerpútdaging: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Undersyk: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Ynspiraasje: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Projektdoer: The project started in January 2018 in Guangzhou, China.
Operaasjestreamferrin: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Teamleden: Astro Wong
Dorne Tsui
Jr Deng
Ofbyldingskrediten: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.