AgoraFloreasca UrbanTheory Urban Rekreaasje Mall troch Helen Brasinika

AgoraFloreasca UrbanTheory Urban Rekreaasje Mall troch Helen Brasinika is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Goud yn de kompetysje-kategory Gastfrijheid, Rekreaasje, Reizgjen en Toerisme Ûntwerp.

GoudGastfrijheid· 2020

AgoraFloreasca UrbanTheory Urban Rekreaasje Mall

troch Helen Brasinika

Klant: BllendDesign & Research Office

A' Design Award yn Goud Winner yn de kategory Gastfrijheid

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Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #99905

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer AgoraFloreasca UrbanTheory Urban Rekreaasje Mall

It projekt ferwiist nei it ynterieur, lânskip en ljochtûntwerp fan 'e mienskiplike gebieten fan in nij lytsskalige winkelsintrum foar bestimming en rekreaasjetsjinsten. It levere wie om troch romtlik ûntwerp in ûntspannen sfear te meitsjen, rjocht yn it hert fan Boekarest. In gastfrije, hegere skaal en ûnderfining sammelpunt, sadat it in mienskip basearre bestimming en ûnderfining provider wurde koe. It foarstel rjochte him op Research Informed Design, Future Cities-ûntwerpmetodology en Storm Water Management Practices mei it each op it oprjochtsjen fan in duorsum stedsplak dat troch elkenien omearme wurde kin.

De Erkenning

Oer de A' Design Award yn Goud

AgoraFloreasca UrbanTheory Urban Rekreaasje Mall is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan AgoraFloreasca UrbanTheory Urban Rekreaasje Mall wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. AgoraFloreasca UrbanTheory Urban Rekreaasje Mall makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Ofmjittingen & Ferpakking: The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
Labels: Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Produksjetechnology: Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Untwerpútdaging: Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Undersyk: Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Ynspiraasje: The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Projektdoer: Concept Design June 2018, delivery of the project December 2018.
Operaasjestreamferrin: The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Teamleden: BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions
Ofbyldingskrediten: Arthur Zinz Photography