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Always loved to draw since I was little, but the idea to become a designer came in my late teens. My passion for cars and bikes made me want to become a designer, so I enrolled at IAAD in Turin and graduated in 2011.
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Always loved to draw since I was little, but the idea to become a designer came in my late teens. My passion for cars and bikes made me want to become a designer, so I enrolled at IAAD in Turin and graduated in 2011.
Can you tell us more about your company / design studio?
Phox Design & Engineering is a relatively young design studio in Padua, we started in 2015 with the idea to create a studio that could design and engineer any industrial product and take our clients from the idea to the realization of the product.
What is "design" for you?
Design for me is something beautiful, something that provokes an emotion at first sight, but also something that is interesting and functional. Design is a creative solution to a problem, the ability to create something beautiful, functional an ergonomical that is feasible.
What kinds of works do you like designing most?
As an industrial designer you can be working with really different products and fields of application, and every project has its challenges and is interesting in its own way. What I enjoy the most designing are consumer products because it’s always interesting studying the functionality and ergonomics of something that is going to be used by a lot of different people.
What was the first thing you designed for a company?
The first thing I designed for a company was a joystick for the interior of an excavator
What is your favorite material / platform / technology?
Favorite material is injection molded plastic as it gives you a lot of freedom to create different shapes and its challenging to create something beautiful and different but industrially feasible without escalating the investments on molds and production.
Which aspects of a design do you focus more during designing?
The primary focus of any project is the looks, I believe that design should be beautiful, then as a secondary focus there is the interaction, how the product is going to be used and handled.
What kind of emotions do you feel when you design?
Most of the time is joy and excitement to create something new, something that didn’t exist before
What kind of emotions do you feel when your designs are realized?
When my designs are realized I feel proud for the most part, and satisfied that I could translate my thought in something real
What makes a design successful?
There are many reasons for a design to be successful, it could be for the looks, for the functionality for how it interacts with the people and environment, but I think that for a design to be really successful it has to mix aesthetics and functionality seamlessly together
