Shiny Meadow A2 Buidéal Bainne le Mengniu Dairy

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Shiny Meadow A2 Buidéal Bainne le Mengniu Dairy.

AirgeadPacáistíocht· 2020

Shiny Meadow A2 Buidéal Bainne

le Mengniu Dairy

Cliant: China Mengniu Dairy Company Co., Ltd.

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #101529

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Shiny Meadow A2 Buidéal Bainne

Buidéal atá deartha do bhainne úr is ea Shiny Meadow A2. Tá an buidéal déanta as PET tréscaoilteachta ard, rud a thugann uigeacht an ghloine dó. Tá an cruth bunaithe ar an mbuidéal gloine bainne clasaiceach Eorpach agus tá sé athdheartha ar bhealach nua-aimseartha. Léiríonn limistéar mór soiléir an bainne istigh, agus mar sin is féidir an táirge a fheiceáil go díreach. Tá marc mór A2 sa lár in éineacht le pirimid réime chun íomhá na brandála a chruthú. Coinníonn an buidéal 720 ml agus tá trastomhas uasta 80 mm agus airde 238 mm ann. Tá sé mar aidhm ag an dearadh simplíocht agus íonacht a chur in iúl.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Shiny Meadow A2 Buidéal Bainne Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Shiny Meadow A2 Buidéal Bainne ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Shiny Meadow A2 Buidéal Bainne a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Toisí & Pacáistiú: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Clibeanna: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Teicneolaíocht Táirgthe: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Dúshlán Deartha: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Taighde: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspioráid: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Fad an Tionscadail: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Sreabhadh Oibríochta: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Paitinní: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Baill Foirne: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Creidiúintí Íomhá: .