Léim go dtí an t-ábhar
Transformers the Skin Test House Siopa Pop Up le Hsuan-Hui Lee

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh Transformers the Skin Test House Siopa Pop Up le Hsuan-Hui Lee.


IarannInteriúr· 2021

Transformers the Skin Test House Siopa Pop Up

le Hsuan-Hui Lee

Cliant: Birkin Creative Integrated Marketing Service Limited

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Interiúr

20,547

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #107197

Dathanna

An Dearadh

Maidir le Transformers the Skin Test House Siopa Pop Up

Is siopa pop up é Transformers the Skin Test House atá deartha do bhranda cosmaidí. Tá an siopa tógtha as coimeádáin le struchtúr cruach, agus tá an t-urlár, an tsíleáil agus na ballaí déanta as ábhair adhmaid agus éicea-chairdiúla. Cuireann boscaí solais LED agus vitríní na táirgí ar taispeáint istigh. Is féidir na haonaid a chur le chéile in imeacht dhá uair déag an chloig agus a chomhcheangal in uimhreacha éagsúla, agus is féidir forscáth a chur leo le haghaidh aimsire fliche. Tá gach ábhar in-athúsáidte, agus tá an siopa curtha le chéile agus scartha óna chéile timpeall seasca uair d'imeachtaí taispeántais in áiteanna poiblí.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Transformers the Skin Test House Siopa Pop Up Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Transformers the Skin Test House Siopa Pop Up ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Transformers the Skin Test House Siopa Pop Up as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla
The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Toisí & Pacáistiú
Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Clibeanna
pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Teicneolaíocht Táirgthe
Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Dúshlán Deartha
This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Taighde
The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspioráid
This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Fad an Tionscadail
Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Sreabhadh Oibríochta
The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Baill Foirne
Birkin Creative Integrated Marketing
Creidiúintí Íomhá
Birkin Creative Integrated Marketing

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