Fairy Fox Cúram Craicinn le Antonia Skaraki - A.S. Advertising

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Fairy Fox Cúram Craicinn le Antonia Skaraki - A.S. Advertising.

AirgeadPacáistíocht· 2021

Fairy Fox Cúram Craicinn

le Antonia Skaraki - A.S. Advertising

Cliant: Fairy Fox

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

30,040

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #107898

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Fairy Fox Cúram Craicinn

Fáilte romhat ar thuras eachtrúil i dtreo mhothú an dúlra. Mothaigh an rúndiamhair timpeall na dtáirgí cúram craicinn seo. Aithníonn an dearadh an nasc idir an Mháthair Dúlra agus a clann, agus tugann na hábhair ardcháilíochta mothú tadhaill agus imprisean buan. Threoraigh mapáil iomaíochta agus anailís treochtaí chuig fionnachtain spásanna deise a d'ailínigh le fís agus straitéis an chliaint, rud a d'fhág pacáistiú nua-aimseartha, íosta agus te.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Fairy Fox Cúram Craicinn Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Fairy Fox Cúram Craicinn ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Fairy Fox Cúram Craicinn a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Toisí & Pacáistiú: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Clibeanna: baby, care, child, cream, fairy, fox, product, health, skincare
Teicneolaíocht Táirgthe: Environmentally friendly. Plastic containers with PVC labels.
Dúshlán Deartha: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Taighde: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspioráid: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Fad an Tionscadail: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Sreabhadh Oibríochta: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Baill Foirne: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Creidiúintí Íomhá: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017