Cera Una Volta Lipéad Fíona le Giovanni Murgia

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Cera Una Volta Lipéad Fíona le Giovanni Murgia.

ÓrPacáistíocht· 2021

Cera Una Volta Lipéad Fíona

le Giovanni Murgia

Cliant: Cantine Chessa

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #108149

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Cera Una Volta Lipéad Fíona

Ní hamháin gur fíon é Cera Una Volta (Once Upon a Time) ach léim isteach san am atá thart freisin. Rugadh é ón mbrionglóid a bhain le seod beag fíoneolaíochta a chruthú trí theagasc na sinsear agus teicníochtaí fíonadóireachta an am a chuaigh thart a stór. Insíonn smaoineamh choincheap chruthaitheach an fhíona, i simplíocht hyperbole na síscéalta go maith léirithe ag an léaráid ar an lipéad, scéal bhreith an fhíona seo agus an duine a tháirg é. Tá an stíl a roghnaíodh d'aon ghnó síscéal, chun teagmháil draíochta a thabhairt d'fhíon atá difriúil go mór ó stíl clasaiceach Vermentino.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Cera Una Volta Lipéad Fíona Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Cera Una Volta Lipéad Fíona ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Cera Una Volta Lipéad Fíona mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Toisí & Pacáistiú: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Clibeanna: wine, packaging, illustration, label design
Teicneolaíocht Táirgthe: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Dúshlán Deartha: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Taighde: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspioráid: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Fad an Tionscadail: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Sreabhadh Oibríochta: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Baill Foirne: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Creidiúintí Íomhá: 3D Render: Bruno Haver
Photography: Giovanni Murgia