Liu Fangling Pacáistiú Raidise Picilte le Pufine Advertising Ltd. Co.

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Liu Fangling Pacáistiú Raidise Picilte le Pufine Advertising Ltd. Co..

IarannPacáistíocht· 2021

Liu Fangling Pacáistiú Raidise Picilte

le Pufine Advertising Ltd. Co.

Cliant: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

15,206

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #111775

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Liu Fangling Pacáistiú Raidise Picilte

Is dearadh pacáistíochta bosca bronntanais é Liu Fangling do raidis phicilte. Léirítear ar an mbosca seachtrach radharc de mháthair agus iníon ag cur raidisí i bhfás sna sléibhte, scéal a nascann an táirge leis na daoine a dhéanann é. Tá cruth raidise ar an mbosca inmheánach, ag cur i gcuimhne an nóiméid a bhaintear raidis as an talamh. Tá an pacáistiú seachtrach déanta as páipéar, ionas gur féidir é a athchúrsáil agus go ndéanann sé lobhadh go nádúrtha. Tá gach cuid séalaithe i gcoimeádán scannáin alúmanaim atá éadrom, sláintíoch agus furasta a iompar. Tar éis úsáide, is féidir leis an mbosca ar chuma raidise miontáirgí a choinneáil.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Liu Fangling Pacáistiú Raidise Picilte Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Liu Fangling Pacáistiú Raidise Picilte ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Liu Fangling Pacáistiú Raidise Picilte as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Toisí & Pacáistiú: 100 mlx6 pot; Outer box size: 350X140X65mm
Clibeanna: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Teicneolaíocht Táirgthe: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Dúshlán Deartha: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Taighde: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspioráid: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Fad an Tionscadail: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Sreabhadh Oibríochta: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Baill Foirne: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai