Prow Thai Brandáil agus Pacáistiú le Piti Amornlertwattana

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Prow Thai Brandáil agus Pacáistiú le Piti Amornlertwattana.

AirgeadPacáistíocht· 2021

Prow Thai Brandáil agus Pacáistiú

le Piti Amornlertwattana

Cliant: Prow Thai

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

26,464

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #116727

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Prow Thai Brandáil agus Pacáistiú

Is é aidhm an dearaidh íomhá úr chomhaimseartha a chruthú do Prow Thai, branda ola óige chnó cócó agus cosmaidí arna bhunú ag talmhaíoirí i ndeisceart na Téalainne. Spreagtha ag foirm nádúrtha an chnó cócó, tá patrún dathanna poncaithe agus pailéad dathanna geala ag an bpacáistiú a léiríonn an cheardaíocht agus an bríomhaireacht atá taobh thiar de na táirgí. Léiríonn an ton bán foriomlán, a chuireann feoil an chnó cócó i gcuimhne, íonacht, glaineacht, agus nádúr orgánach an bhranda.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Prow Thai Brandáil agus Pacáistiú Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Prow Thai Brandáil agus Pacáistiú ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Prow Thai Brandáil agus Pacáistiú a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Toisí & Pacáistiú: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Clibeanna: branding, packaging, virgin coconut oil, cosmetic, lotion
Teicneolaíocht Táirgthe: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Dúshlán Deartha: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Taighde: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspioráid: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Fad an Tionscadail: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Sreabhadh Oibríochta: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Creidiúintí Íomhá: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com