Léim go dtí an t-ábhar
Constellation Pacáistiú Lastóirí le Sunhwa Lee and Wenyuan Chen

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Constellation Pacáistiú Lastóirí le Sunhwa Lee and Wenyuan Chen.


ÓrPacáistíocht· 2021

Constellation Pacáistiú Lastóirí

le Sunhwa Lee and Wenyuan Chen

Cliant: Zippo (China) Outdoor Products Co., Ltd.

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Pacáistíocht

31,784

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #119120

Dathanna

An Dearadh

Maidir le Constellation Pacáistiú Lastóirí

Is dearadh pacáistithe eagrán teoranta é Constellation le haghaidh lastóirí inbhailithe. Lasann an pacáistiú suas trí phoncanna beaga ar a dhromchla, agus is féidir na soilse a lasadh ceann ar cheann chun comharthaí stoidiaca éagsúla a chruthú. Ag deireadh na héifeachta, laghdaíonn agus méadaíonn na soilse go mall. Tá éifeacht na soilse in-athluchtaithe le cábla USB agus maireann sí dhá uair déag nuair a bhíonn sí luchtaithe go hiomlán. Coinníonn na lastóirí greim ar an bpacáistiú inmheánach le maighnéid, ionas gur féidir an bosca a úsáid mar thaispeántas freisin. Fillteann barra triantánach folaithe amach ar an gcúl chun an pacáistiú a choinneáil ina sheasamh. Is é páipéar an príomhábhar a úsáidtear.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Constellation Pacáistiú Lastóirí Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Constellation Pacáistiú Lastóirí ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Constellation Pacáistiú Lastóirí mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla
The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Toisí & Pacáistiú
Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Clibeanna
Zippo, lighter, packaging, packaging design, innovative, inspiring
Teicneolaíocht Táirgthe
The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Dúshlán Deartha
To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Taighde
Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspioráid
The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Fad an Tionscadail
The project started in April 2020 and launched in February 2021 in China.
Sreabhadh Oibríochta
The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Paitinní
Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Baill Foirne
Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen
Creidiúintí Íomhá
©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.

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