Gogoon Pacáistiú Deochanna Alcólacha le Wen Liu, Bo Zheng and Weijie Kang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Gogoon Pacáistiú Deochanna Alcólacha le Wen Liu, Bo Zheng and Weijie Kang.

ÓrPacáistíocht· 2021

Gogoon Pacáistiú Deochanna Alcólacha

le Wen Liu, Bo Zheng and Weijie Kang

Cliant: Luzhou Laojiao Co., Ltd.china

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Pacáistíocht

41,515

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #119505

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Gogoon Pacáistiú Deochanna Alcólacha

Is dearadh buidéil agus pacáistithe é Gogoon le haghaidh baijiu, biotáille dhriogtha Shíneach. Tá cruth sorcóireach simplí ar an mbuidéal a chuireann glaineacht in iúl. Tá patrún casúir ar an ngualainn a thagraíonn do cheardaíocht chúramach. Tá bailchríoch ar an gcorp le huigeacht mhínghráinne solas an lae a fhrithchaitheann solas ar fud an dromchla. Cuireann an caipín miotal, gráinne leathair agus adhmad le chéile, rud a thugann uigeacht shaibhir do chruth simplí. Tá an buidéal 75 mm ar leithead, 75 mm ar doimhneacht agus 260 mm ar airde. Cuireann an dearadh baijiu i láthair i stíl só éadrom do ghrúpa nua tomhaltóirí.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Gogoon Pacáistiú Deochanna Alcólacha Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Gogoon Pacáistiú Deochanna Alcólacha ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Gogoon Pacáistiú Deochanna Alcólacha mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Toisí & Pacáistiú: Width 75mm* Depth 75mm* Height 260mm
Clibeanna: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Teicneolaíocht Táirgthe: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Dúshlán Deartha: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Taighde: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Inspioráid: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Fad an Tionscadail: 2020.01~2020.03 Shenzhen, China
Sreabhadh Oibríochta: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Baill Foirne: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang