Mingluye Pacáistíocht Dí Alcólaí le Wen Liu, Bo Zheng and Weijie Kang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Mingluye Pacáistíocht Dí Alcólaí le Wen Liu, Bo Zheng and Weijie Kang.

Cré-umhaPacáistíocht· 2021

Mingluye Pacáistíocht Dí Alcólaí

le Wen Liu, Bo Zheng and Weijie Kang

Cliant: Anhui Mingguang Liquor Co., Ltd

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

19,550

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #119677

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Mingluye Pacáistíocht Dí Alcólaí

Is dearadh pacáistíochta é Mingluye do baijiu, biotáille traidisiúnta Shíneach a dhéantar go príomha as pónairí mungo. Tá cruth an bhuidéil spreagtha ag an bpónaire mungo, a úsáidtear freisin mar ábhar íocshláinte Síneach. Cuireann barraí ingearacha bána ar an mbuidéal síol na pónaire i gcuimhne agus tagraíonn siad do shaol nua. Tá an corp buidéil greanta le patrúin de dhuilleoga, gais agus torthaí na pónaire mungo, agus tá uigeacht nádúrtha chré ar an gclúdach. Tá an bosca seachtrach déanta as páipéar speisialta le crónú agus greanadh. Coimeádtar an phacáistíocht simplí chun úsáid na n-ábhar a theorannú.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Mingluye Pacáistíocht Dí Alcólaí Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mingluye Pacáistíocht Dí Alcólaí ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Mingluye Pacáistíocht Dí Alcólaí riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Toisí & Pacáistiú: 130mm*100mm*280mm
Clibeanna: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Teicneolaíocht Táirgthe: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Dúshlán Deartha: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Taighde: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Inspioráid: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Fad an Tionscadail: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Sreabhadh Oibríochta: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Baill Foirne: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang