Ballantines 17 Pacáistíocht Bhronntanais le Li-Shang Printing Co., Ltd

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Ballantines 17 Pacáistíocht Bhronntanais le Li-Shang Printing Co., Ltd.

AirgeadPacáistíocht· 2021

Ballantines 17 Pacáistíocht Bhronntanais

le Li-Shang Printing Co., Ltd

Cliant: Li-Shang Printing Co., Ltd

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

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Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Ballantines 17 Pacáistíocht Bhronntanais

Is éard atá i Ballantines 17 ná dearadh pacáistíochta bronntanais a cruthaíodh do fhuisce cumaiscthe. Táirgtear an bosca righin le priontáil fhritháireamh UV ar pháipéar scragaill airgid, le spotdhathanna óir agus gorma agus lógónna cabhraithe. Ardaíonn meicníocht chriosbhealaigh faoin mbosca seastán leabhair de réir mar a leagtar an clúdach síos, ag cur an bhuidéil i láthair ar stáitse órga. Taifeadann priontaí óir feadh an chosáin na blianta a bronnadh san am atá caite. Cuirtear samplaí de spíosraí agus blastáin faoi choirc chun tosaigh ar an gclúdach. Treoraíonn an leagan amach an t-amharc ar dtús, ansin an boladh, agus ansin an blas.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Ballantines 17 Pacáistíocht Bhronntanais Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Ballantines 17 Pacáistíocht Bhronntanais ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Ballantines 17 Pacáistíocht Bhronntanais a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Toisí & Pacáistiú: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Clibeanna: whisky, packaging, liquor packaging, creative packaging
Teicneolaíocht Táirgthe: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Dúshlán Deartha: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Taighde: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspioráid: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Fad an Tionscadail: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Sreabhadh Oibríochta: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Baill Foirne: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Creidiúintí Íomhá: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.