Baltija Chocolate Collection Príomhfheidhm: Pacáistiú Milseán le Bold Brands

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Baltija Chocolate Collection Príomhfheidhm: Pacáistiú Milseán le Bold Brands.

AirgeadPacáistíocht· 2021

Baltija Chocolate Collection Príomhfheidhm: Pacáistiú Milseán

le Bold Brands

Cliant: Bold Brands

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #122959

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Baltija Chocolate Collection Príomhfheidhm: Pacáistiú Milseán

Is sraith phacáistithe é Baltija do bhailiúchán seacláide a dhíoltar i réigiún na Baltach. Tagann an t-ainm ón bhfocal Liotuáinise ar Mhuir Bhailt, a spreag an dearadh. Léirítear teach solais agus radharc farraige i stíl chlasaiceach Victeoiriach, le foirmeacha tonnacha a mholann gluaiseacht an uisce. Ní úsáidtear aon siombailí náisiúnta, mar sin léiríonn an pacáistiú an réigiún ar fad seachas tír amháin. Cuireann ton domhainghlas gorm cuma fhíneáilte leis. Déantar na boscaí agus na clúdaigh as páipéar, iad clóite trí fhritháireamh, agus críochnaithe le vearnais mháite agus mionsonraí scragaill chopair.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Baltija Chocolate Collection Príomhfheidhm: Pacáistiú Milseán Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Baltija Chocolate Collection Príomhfheidhm: Pacáistiú Milseán ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Baltija Chocolate Collection Príomhfheidhm: Pacáistiú Milseán a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Toisí & Pacáistiú: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Clibeanna: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Teicneolaíocht Táirgthe: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Dúshlán Deartha: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Taighde: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspioráid: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Fad an Tionscadail: This project started in January 2020 February and finished 2020 May
Sreabhadh Oibríochta: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Baill Foirne: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Creidiúintí Íomhá: Photography: Motiejus Gaigalas, Zydrunas Slajus