Doritos One Kiss One Donation Feachtas Fógraíochta Digití le Dennis Furniss

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Doritos One Kiss One Donation Feachtas Fógraíochta Digití le Dennis Furniss.

ÓrFógraíocht· 2021

Doritos One Kiss One Donation Feachtas Fógraíochta Digití

le Dennis Furniss

Cliant: Doritos

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Fógraíocht

98,262

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #122993

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Doritos One Kiss One Donation Feachtas Fógraíochta Digití

Is feachtas fógraíochta digití é One Kiss, One Donation a cruthaíodh do Doritos mar thacaíocht don phobal LADTA+. Thug an feachtas cuireadh do dhaoine grianghraif díobh féin a roinnt agus iad ag tabhairt póige do chairde, do bhaill teaghlaigh agus do dhaoine muinteartha. Rinneadh síntiús airgeadais don phobal as gach póg a roinneadh. Cuireadh an feachtas ar aghaidh ar an teilifís, ar na meáin shóisialta, ar chainéil ar líne agus trí ghníomhaíochtaí branda. Bhí sé gníomhach ar feadh dhá mhí i Meicsiceo agus sa Bhrasaíl agus fuarthas freagraí air ó gach cearn den domhan. Ba é an sprioc a bhí leis daoine a nascadh le chéile le linn tréimhse scarúna sóisialta.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Doritos One Kiss One Donation Feachtas Fógraíochta Digití Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Doritos One Kiss One Donation Feachtas Fógraíochta Digití ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Doritos One Kiss One Donation Feachtas Fógraíochta Digití mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Toisí & Pacáistiú: Does not apply
Clibeanna: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Teicneolaíocht Táirgthe: We leveraged a marketing mix of TV, social media, online, branded activations.
Dúshlán Deartha: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Taighde: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Inspioráid: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Fad an Tionscadail: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Sreabhadh Oibríochta: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Baill Foirne: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Creidiúintí Íomhá: All images are property of PepsiCo International