Nongfu Spring Mix Príomhfheidhm: Pacáistiú do Thae Bainne le Blackandgold Shanghai

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Nongfu Spring Mix Príomhfheidhm: Pacáistiú do Thae Bainne le Blackandgold Shanghai.

AirgeadPacáistíocht· 2022

Nongfu Spring Mix Príomhfheidhm: Pacáistiú do Thae Bainne

le Blackandgold Shanghai

Cliant: Nongfu Spring Co. Ltd.

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

25,822

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #133918

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Nongfu Spring Mix Príomhfheidhm: Pacáistiú do Thae Bainne

Is bosca bronntanais teoranta é Nongfu Spring Mix a cruthaíodh do thae bainne a dhíoltar trí shiopaí ar líne. Tá cruth aghaidh tíogair dhearg ar an mbosca chun Bliain na Tíogair Shíneach a chomóradh. Cuirtear cruthanna guairneáin a thógtar ón bpacáiste istigh in ionad shúile an tíogair, a thagraíonn do mheascadh an fhíorbhainne agus an tae. Nuair a choimeádtar an bosca, luíonn lámha an tomhaltóra díreach os cionn aghaidh an tíogair, rud a chruthaíonn idirghníomhaíocht spraíúil. Tá an coincheap bunaithe ar rann súgartha Síneach mór le rá faoi thíogar a bhualadh. Tá an bosca déanta as páipéar le lannú lonrach.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Nongfu Spring Mix Príomhfheidhm: Pacáistiú do Thae Bainne Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Nongfu Spring Mix Príomhfheidhm: Pacáistiú do Thae Bainne ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Nongfu Spring Mix Príomhfheidhm: Pacáistiú do Thae Bainne a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: 2022 is tear of the tiger in China. During Chinese new year, most of products are turning red and have new year greetings or traditional patterns on packaging. It is the safest and acceptable way to do it but lacks surprise and creativity. As e-commerce exclusive packaging, the business goal is to attract young consumers and create a buzz on social media, so the team breaks the conventional design language and use a dramatic way to establish the link between packaging and the year of tiger. The idea is based on a well-known Chinese nursery rhyme which is easier to be remembered and spread among consumers. The product feature is also well combined with tiger. This limited gift box is unique on market.
Toisí & Pacáistiú: Width 213mm x Depth 141 mm x Height 169mm
Clibeanna: packaging, milk tea, China, e-commerce, tiger, Chinese new year
Teicneolaíocht Táirgthe: The box is made of paper with gloss lamination
Dúshlán Deartha: The main challenge is to find the link between products and tiger. The combination between the word "da" and tiger forms a Chinese nursery rhyme "beat the tiger". This nursery rhyme is well-known in China, and it has the potential to create a buzz in market.
Taighde: Based on personal experience and desk research on Chinese new year packaging design, the team found out the basic design principles of packaging such as red and gold, blessing copy, traditional pattern, etc. However, unlike dairy or alcohol that are usually purchased for gifting when visiting relatives and friends, milk tea is often purchased for pleasing themselves. Instead of using conventional elements, it is possible to make the packaging fun and unique, which can bring humour and creativity to consumers.
Inspioráid: The essence of this brand is "mix". In Chinese, it means "da". For the brand, "da" is the process of mixing real milk and tea together, but the most common meaning of "da" is "beat". It happened that one catchy Chinese nursery rhyme "beat the tiger" includes brand name "da" and Chinese new year zodiac "tiger", so it becomes the inspiration of the design. The whirl is the brand equity taken from the inner pack which communicates the technique behind. In addition, the whirl is often used for expressing dizziness. In order to fit the happy occasion, the packaging is the red tiger face, while its eyes are replaced with whirls. When consumers hold this gift box, it looks like they are beating the tiger. It provides celebration atmosphere, fun and interactivity to consumers.
Fad an Tionscadail: The project started in Oct, 2021 and the product will be launched in Feb, 2022.
Sreabhadh Oibríochta: The overall design of the box is based on tiger head to express that it is the packaging created for the year of tiger. The eyes of the tiger are replaced by whirl. When consumers are holding the box, their fists are right above the tiger, which can create the interaction between consumers and packaging. Compared with traditional Chinese new year packaging, this packaging is fun and outstanding.
Baill Foirne: Creative Director: Yang LI
Designer: Jinpei ZHENG
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Creidiúintí Íomhá: All photos credits to blackandgold Shanghai, 2022.