Plant Selected Príomhfheidhm: Pacáistíocht Deochanna le Blackandgold Shanghai

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Plant Selected Príomhfheidhm: Pacáistíocht Deochanna le Blackandgold Shanghai.

Cré-umhaPacáistíocht· 2022

Plant Selected Príomhfheidhm: Pacáistíocht Deochanna

le Blackandgold Shanghai

Cliant: Yili Group

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #134253

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Plant Selected Príomhfheidhm: Pacáistíocht Deochanna

Téacs Leabhair: Is dearadh pacáistíochta é Plant Selected do raon deochanna atá bunaithe ar phlandaí. Is buidéal PET é an coimeádán atá clúdaithe le scannán matánta, agus é 60 mm ar leithead, 60 mm ar doimhneacht agus 177 mm ar airde. Úsáidtear dath glas don deoch soighe agus dath gorm don deoch coirce. Tá ainm an táirge socraithe i gcló Béarla mór ar stíl graifítí, agus tá pónairí soighe agus coirce órga comhtháite laistigh de na litreacha. Cruthaíonn cúlra atá lándaite bloc dathanna láidir ar an tseilf. Cuirtear buntáistí an táirge ag an mbun chun eolas a thabhairt do thomhaltóirí.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Plant Selected Príomhfheidhm: Pacáistíocht Deochanna Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Plant Selected Príomhfheidhm: Pacáistíocht Deochanna ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Plant Selected Príomhfheidhm: Pacáistíocht Deochanna riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Toisí & Pacáistiú: Width 60 mm x Depth 60 mm x Height 177 mm
Clibeanna: Packaging, plant-based Beverage, plant milk, China
Teicneolaíocht Táirgthe: PET bottle covered with Matte film
Dúshlán Deartha: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Taighde: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspioráid: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Fad an Tionscadail: The project started in September, 2020 and the product is launched in March, 2021
Sreabhadh Oibríochta: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Paitinní: All photos and video credits to blackandgold Shanghai, 2022.
Baill Foirne: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN