Siela Príomhfheidhm: Pacáistíocht Chosmaideach le Olga Takhtarova

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Siela Príomhfheidhm: Pacáistíocht Chosmaideach le Olga Takhtarova.

Cré-umhaPacáistíocht· 2022

Siela Príomhfheidhm: Pacáistíocht Chosmaideach

le Olga Takhtarova

Cliant: Sot B&d

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #139422

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Siela Príomhfheidhm: Pacáistíocht Chosmaideach

Téacs Leabhair: Is dearadh pacáistíochta é Siela do líne táirgí cosmaideacha do pháistí. Baintear úsáid sa dearadh as feadán plaisteach bán 75 ml, maisithe le clóghrafaíocht scáileáin agus le clódóireacht phaid. Cuirtear léaráidí stílithe i lár an deartha, agus feictear carachtar amháin in áiteanna agus i suíomhanna éagsúla ar fud na líne. Cuidíonn códú dathanna le ceannaitheoirí na táirgí a aithint óna chéile. Coimeádtar an téacs chomh gearr agus is féidir, ionas gur féidir an táirge ceart a aithint go tapa ar an tseilf. Coinníonn an dromchla bán na léaráidí soiléir agus éasca le feiceáil.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Siela Príomhfheidhm: Pacáistíocht Chosmaideach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Siela Príomhfheidhm: Pacáistíocht Chosmaideach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Siela Príomhfheidhm: Pacáistíocht Chosmaideach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Toisí & Pacáistiú: Plastic tube cream bottle 75 ml. White color
Clibeanna: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Teicneolaíocht Táirgthe: Screen and pad printing method
Dúshlán Deartha: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Taighde: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspioráid: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Fad an Tionscadail: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Sreabhadh Oibríochta: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.