Top Mercury Suíomh Gréasáin le Daniel Houle

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Gréasáin é an dearadh Top Mercury Suíomh Gréasáin le Daniel Houle.

IarannGréasán· 2023

Top Mercury Suíomh Gréasáin

le Daniel Houle

Cliant: Azuro Digital

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Gréasán

23,224

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #139506

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Top Mercury Suíomh Gréasáin

Is suíomh gréasáin é Top Mercury a cruthaíodh do ghníomhaireacht fógraíochta meán sóisialta. Baineann an suíomh gréasáin úsáid as maisíochtaí gluaisne, beochan agus léaráidí bunaidh chun aeistéitic ghlan agus nua-aimseartha a chur i láthair. Rinneadh an dearadh le Figma agus forbraíodh é le Webflow, agus tá sé freagrúil go hiomlán ar gach gléas, brabhsálaí agus méid scáileáin. Ligeann cnaipí agus nasca do chuairteoirí idirghníomhú leis na hailt éagsúla. Coinníodh an ghluaiseacht discréideach chun go bhfanfadh an comhéadan glan agus simplí le leanúint. Shroich an suíomh gréasáin ráta tiontaithe 8 faoin gcéad, os cionn na tagarmharcáilte tionscail de 5 faoin gcéad.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Top Mercury Suíomh Gréasáin Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Top Mercury Suíomh Gréasáin ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Top Mercury Suíomh Gréasáin as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Toisí & Pacáistiú: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Clibeanna: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Teicneolaíocht Táirgthe: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Dúshlán Deartha: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Taighde: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspioráid: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Fad an Tionscadail: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Sreabhadh Oibríochta: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Creidiúintí Íomhá: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.