Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Guo Nian Hao 包装 le Xiaohongshu.

IarannPacáistíocht· 2023

Guo Nian Hao 包装

le Xiaohongshu

Cliant: Xiaohongshu

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #142120

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Guo Nian Hao 包装

Tagann bosca bronntanais Xiaohongshu don Bhliain Nua 2022 ó finscéal faoi Fhéile an Earraigh. Ag leanúint le traidisiún na sinsear, tá sraith dhifriúil Solas, Fuaim agus Dearg ullmhaithe ag Xiaohongshu. Áirítear ar na bronntanais solas oíche campála, Halli Galli, clúdaigh dearg, agus leabhar féilire dearg a ionadaíonn Xiaohongshu. Comhcheanglaíonn an bosca bronntanais seo na scéalta finscéal le trí chineál bronntanais, ag giniúint modh dearadh nua ón gcultúr traidisiúnta. Tá súil aige mianta maithe a chur in iúl don Bhliain Úr Síneach agus oidhreacht chultúrtha a thabhairt don ghlúin nua.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Guo Nian Hao 包装 Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Guo Nian Hao 包装 ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Guo Nian Hao 包装 as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Toisí & Pacáistiú: Width 345mm* Depth 285mm* Height 100mm
Clibeanna: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Teicneolaíocht Táirgthe: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Dúshlán Deartha: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Taighde: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Inspioráid: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Fad an Tionscadail: The project was launched in Shanghai in JAN 2022.
Sreabhadh Oibríochta: Gifts could only be found after tearing off the riddle sealed on the cover.
Baill Foirne: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Creidiúintí Íomhá: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu