Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Earraí Cistine é an dearadh Restless Chopsticks Earraí Cistine le Marko Stanojevic.
Cré-umhaEarraí Cistine· 2023
Restless Chopsticks Earraí Cistine
Cliant: UMA Network Ltd
Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Earraí Cistine
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #145167An Dearadh
Maidir le Restless Chopsticks Earraí Cistine
Is cuideachta caipitil fiontair Hong Cong é Uma atá dírithe ar gheilleagair chruthaitheacha. Dearadh chopsticks gan staonadh mar réad cuimhneacháin, rud a léirigh luach na cuideachta as acmhainní a infheistiú chun athrú a dhéanamh. Tá lógó na cuideachta cosúil le cuisle ar líne chomhréidh, a bhí leabaithe i chopstick cothrom-líneáilte. Déantar an chuid tosaigh de chopstick a ardú i gcónaí agus a choinneáil ar shiúl ó dhromchla an tábla, rud a fhágann nach gá an chuid eile den chopstick. Tá an Pulse deartha chun fanacht sách óna chéile i gcónaí, gan imbhualadh, agus tá sé bailí go feidhmiúil chun an bia a phiocadh suas, síos go dtí na greamanna beaga is déine.
An Aitheantas
Maidir leis an Duais Cré-umha A' Design Award
Bhuaigh an dearadh Restless Chopsticks Earraí Cistine Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Restless Chopsticks Earraí Cistine ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Restless Chopsticks Earraí Cistine riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- The body of a chopstick is divided into sections: one at top is held by hand and the other one at the tip comes in contact with food and mouth, with an overlooked neutral zone between them. This zone is where the design intervention took place - a ‘distancer’ shaped like the company logo (a Pulse on the flat line) was inserted, elevating the tip of the chopstick away from the surface however it dropped down, eliminating the need for a chopstick rest. This is done, regarding the positioning and size, so that the chopsticks remain functional and do not collide when in use.
- Toisí & Pacáistiú
- The product is 260mm long, with 7.5mm width at the back end and 3.5 at the front. The Pulse segment itself is 25mm long and 13.5mm wide between the maximum-distance points. This makes the front end always elevated from the surface by a minimum of 5.5mm.
- Clibeanna
- Tableware, chopsticks, utensils, tradition, narrative design, memento object
- Teicneolaíocht Táirgthe
- The product is made of titanium with bi-color titanium coating (dark gray and gold), all food-grade. Surface is polished in two steps allowing for two finishes.
- Dúshlán Deartha
- It was a challenge to transform an ordinary object, a pair of chopsticks, into a future-proofing tradition and contemporized heritage. Their beautiful simplicity is only disturbed by the fact that a third object is actually needed in the etiquette of how they are used - a chopstick rest. This contradiction of “clean two that actually need a third” to work properly made the design direction clear: find a way for the purpose that the chopstick rest is for to be fulfilled, but without the rest.
- Taighde
- Remaining true to East Asian heritage, the Pulse (life) segment is titanium coated in golden color with polished surface finish, while the straight parts (flat line) of the chopstick are titanium coated in matte dark gray with brushed finish to create contrast between the two. Each polishing and titanium-gold coating of the Pulse is on purpose done in a low controlled manner against highly controlled and repetitive-mass-production feel of the brushed, dark-gray flat line parts of the object. Allowing shiny, golden randomness to happen is in tune to the actual beauty of randomness of a real life. Finally, on a very concrete level, it makes each chopstick piece unique and special.
- Inspioráid
- UMA is a Hong Kong venture capital company focused on creative economies. The task was to design a multi-facetted communication object representing the company's values (invest resources to make a change), but also to be able to function independently in a retail environment. A set of chopsticks, iconic and recognizable, culturally relevant, was a chosen as a topic. UMA logo, a Pulse on the flat line, was embedded into a flat-lined chopstick becoming its' functional, aesthetical and communication core, all in one stroke.
- Fad an Tionscadail
- Hong Kong SAR, China
- Sreabhadh Oibríochta
- Chopsticks with no rest :)
- Paitinní
- UMA Network Limited
- Creidiúintí Íomhá
- UMA Network Limited
Urraithe
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