Léim go dtí an t-ábhar
TCLGreen Suiteáil Ealaíne Inbhuanaithe le Creazione Sugo

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Athghiniúnach é an dearadh TCLGreen Suiteáil Ealaíne Inbhuanaithe le Creazione Sugo.


ÓrAthghiniúnach· 2023

TCLGreen Suiteáil Ealaíne Inbhuanaithe

le Creazione Sugo

Cliant: TCL Green and Warner Bros Discovery

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Athghiniúnach

537,491

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #146265

Dathanna

An Dearadh

Maidir le TCLGreen Suiteáil Ealaíne Inbhuanaithe

Is suiteáil modúlach Ealaíne spreagtha Grass é TCLGreen agus is féidir é a oiriúnú d'aon láthair. Athchúrsáilte ó níos mó ná 3000 cláir chiorcaid ríomhaire a cuireadh i leataobh agus soilsithe go hiomlán san oíche ag cumhacht na gréine. Le sciath bithluminescent speisialta a lasann sa dorchadas trí fhótóin nádúrtha agus shaorga a ionsú, soilsíonn sé fiú gan leictreachas. Tá córas Intleachta Saorga cuimsithe leabaithe sna totems inar féidir leis an tsuiteáil "talk" do dhuine ar bith go horgánach. Tá Tumadh Metaverse speisialta san áireamh nuair a bhíonn gloiní cosanta VR/AR caite.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh TCLGreen Suiteáil Ealaíne Inbhuanaithe Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh TCLGreen Suiteáil Ealaíne Inbhuanaithe ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh TCLGreen Suiteáil Ealaíne Inbhuanaithe mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla
TCL Green (project Neoerba, meaning NewGrass) was conceived by Kevin Chu, founder of Creazione Sugo. The project all started when Warner Bros contacted him through a Chinese Consumer Electronics conglomerate, TCL, who wish to recycle its vast inventory of electronic waste into something artistic and contribute to improving our environment.
Kevin Chu, through an instantaneous moment observing the grass field where his child was playing in Roseto, decided to utilize the abstracted digital geometry of individual blades of grass as the initiation on this installation. His idea was rather than the usual approach to a traditional standalone sculpture, Neorba need to be “planted” as a modular system and can be adapted into any location with the flexibility of a Viral Art Installation. He decided to collect thousands of pieces of discarded Pcb Computer Circuit Boards collected from electronic waste as their green hue and translucency allows for an amazing transmission of light and coloration similar to plantations.
Once the initial geometrical formation was decided the entire installation is hand made with an internal hollow steel structure and each circuit board are chosen in random and gradually laminated over the structure organically without predefined patterns. Photovoltaic flood lights were integrated into each structure or totem for night-time illumination in keeping with sustainability of utilizing renewable energy provided by the sun. Finally, it is finished off with a bioluminescent paint that glows in the dark through absorption of photons from both natural and artificial light source and a specially formulated photocatalytic coating, which is used by Nasa space agency on its satellites, was applied onto each of the Grass Blade “Totems” which allows the entire installation to purify the atmosphere from Virus, Bacteria and Pollutants activated only with sunlight and moving air biomimicry from the process of photosynthesis. For this installation a total of 42 Totems were made as the more quantity there are, the more we can recycle, and the atmospheric purification effect becomes more pronounced.
A special immersive Virtual Reality Artwork was created by Kevin Chu which allows Neoerba to enter the metaverse where one can experience an alternative dimension and meaning to the installation. The Virtual Reality Artwork was in the context of mass production is engrained into our current generation, but we are now slowly migrating to a more sustainable mindset, and it reflects the dichotomy of past believes and the unknown conflict of future directions for humankind.
Toisí & Pacáistiú
Grass Blade Totems comes in 3 dimensions at H 2800mm x W 470mm x D 453mm | H 2200mm x W 470mm x D 453mm | H 1800mm x W 470mm x D 453mm.
Entire installation foot print is approx L 31m x W 2m x H 2.8m
Clibeanna
sustainable, metaverse, art, recycle, nft, environmental, installation, photocatalysis, upcycle, vr
Teicneolaíocht Táirgthe
Material used in realization: Upcycle Computer PCB Circuit Boards, Galvanized Steel Structure, Low Voc paint, Photovoltaic LED Flood Lights, Bioluminescent Paint, Photocatalytic High Pressure Spray on Treatment.
Dúshlán Deartha
As with this specific project, as recycling so many computer boards into such a large installation, which was never been done before, we were extremely pressed for time in research and design and we needed to construct prototypes and models in less then 3 weeks in order to meet the entire project time frame.
One of the most challenging part was we needed to work on this project during August when nearly all suppliers and companies are closed for the summer vacation in Italy, we have to move the entire installation to any available space in order to work through the holidays and meet the event launch deadline of September 6th with the Discovery film crew was arriving to Abruzzo all the way from Singapore.
Since we were using so many recycle computer boards, we were also soliciting our client TCL's entire electronic waste inventory on computer boards during August with very slow logistic services sent from client's warehouse.
We also took on the insane idea, suggested by our photographer Mr Giovanni Albani Lattanzi to complete our final photographic session in a UNESCO world heritage site of Gran Sasso mountain range and we were told that we are the first ever to bring any art installation to the shooting site of Lago Pietrazoni. The logistic and timing co-ordination needs to be immaculate as we were working in conditions during October 2022, from 24C to 4C late into the evening with humidity and unknown wind and weather conditions delaying our 12 hours shooting window.
Taighde
The planning was first dialogues between client TCL, Discovery Channel and SUGO on how to push Art, Sustainability, Technology to the next level. How we can bridge the gap between physical objects and the metaverse with the relevant context and the audience needs to instantaneously teleported into the real and simulated space.
Once SUGO decided on the digital geometry of using grass as the metaphorical muse, the shape was streamlined to its most simplistic form in order to recall a dramatic image of The Obelisk inspired by the film A Space Odyssey 2001 by Stanley Kubrick.
TCL Green NEOERBA was fusing many elements together such as science, material/technology, philosophy, architecture, lighting into one single unity that lets the audience decides what is their chosen interpretation.
SUGO was working with a very complicated multi-dimension brief to approach this installation as it needs to be ground breaking and worthy of Discovery Channel to create the documentaries with themes that needs to be current and future proof for the times.
Inspioráid
Kevin Chu, through an instantaneous moment observing the grass field where his child was playing in Roseto deli Abruzzi in Italy, decided to utilize the abstracted digital geometry of individual blades of grass as the initiation on this installation..
Fad an Tionscadail
Project concept was conceived in 2022 June 22nd and was completed on 2022 September 10th on its first event opening.
Sreabhadh Oibríochta
The Project is entirely activated by sustainable energy and does not require any operation. Our planet is the main catalyst for functioning this installation.
Paitinní
The project is Patent Pending
Baill Foirne
Head of Design: Kevin Chu
Contractor: Giovanni Desisto di METAL2000
Secondary Construction Unit: Pepe di Bonaventura, Alessandro Sonnino, Valerio Visciotti, Giovanni di Bonaventura, Giulia di Bonaventura, Giuseppe di Bonavnetura, Chiara di Bonaventura, Luigi Sontanelli,
PCB Circuit Boards consultant: CMT Dynamica S.r.l
Creidiúintí Íomhá
Photography: Giovanni Albani Lattanzi
Videography 1 Discovery Channel : Warner Bros Discovery Singapore and Greater China.
Videography 2: SUGO

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