Kahisu Pacáistiú Dí Fhínéagair Seapánaigh le Shinji Arashigawa

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Kahisu Pacáistiú Dí Fhínéagair Seapánaigh le Shinji Arashigawa.

Cré-umhaPacáistíocht· 2023

Kahisu Pacáistiú Dí Fhínéagair Seapánaigh

le Shinji Arashigawa

Cliant: Applied Kansei Center

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

13,923

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #150594

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Kahisu Pacáistiú Dí Fhínéagair Seapánaigh

Is í Kahisu an deoch fhínéagair Seapánach le teachtaireacht eiticiúil, an chéad cheann dá leithéid sa tSeapáin. Déantar í ó bhlaoiscí oráistí seirbhe a bhíodh á gcaitheamh amach roimhe seo tar éis an sú a fháscadh. Is é an coincheap dearaidh ná Dearadh Ealaíonta le haghaidh Rogha Eiticiúil. Chun dhá bhlas nua a léiriú a mheascann searbhas an fhínéagair, milseacht na dtorthaí, agus searbhas na n-oráistí seirbhe, chomh maith leis an nóiméad speisialta agus iad á n-ól, úsáidtear buidéal stíl seaimpéine, ag ceangal le saoldearcadh dhá ealaíontóir mhóra, Gauguin (Cumasc G) agus Monet (Cumasc M). Úsáideann an bosca bronntanais an t-íosmhéid ábhair chairtchláir chun dhá bhuidéal a choinneáil go hálainn.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Kahisu Pacáistiú Dí Fhínéagair Seapánaigh Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Kahisu Pacáistiú Dí Fhínéagair Seapánaigh ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Kahisu Pacáistiú Dí Fhínéagair Seapánaigh riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Toisí & Pacáistiú: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Clibeanna: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Teicneolaíocht Táirgthe: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Dúshlán Deartha: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Taighde: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspioráid: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Fad an Tionscadail: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Sreabhadh Oibríochta: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Baill Foirne: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa